Working with startups is something I enjoy doing. There’s plenty of ground to cover when building an online presence and for me the challenge is like having a blank canvas. So here are some things you should plan on if you’re just starting out to paint a complete picture.
Research, review and apply.
Take a look at what competitors are doing through their various social media outlets and see how they’re reaching their client base. Set the bar high and find inspiration from larger brands. Search for some example websites and make note of elements that work well.
With well established brands you’ll notice that their messaging is consistent and visuals are cohesive. This is something to keep in mind while you’re designing and assembling your messaging for your online presence.
The more preparation in place before developing assets to put online the easier it will be when you’re ready to start.
What’s your niche?
After you’ve reached critical mass with the intel you’ve gathered it’s time to make your statement. While you know what you do is great, how will you share this with your audience? What is it that sets you apart? There’s a reason you do what you do and why your excited to share it with everyone, crafting how you market this to your audience is key.
Startup in motion.
As mentioned above, having a consistent message and cohesive visuals are important when marketing your brand. Educating and exciting your potential client base regardless of the medium should be a priority. Once your website and social media accounts are up focus on growing your audience and encouraging interaction with your users.
Lego was once a company struggling to survive in the mid to late nineties. It wasn’t until they embraced their core audience and listened to suggestions that they then started outputting what customers wanted and regained popularity.
The same can be said for plenty of companies. Growing a community around your brand doesn’t happen overnight, but consistency and striving to grow with your audience will help get you there.