Creative Strategy
FYD is bringing the cheer with a few holiday-inspired marketing tips. We’re turning some festive fails into mindful marketing advice to help you improve your content all season long. Thank You? For the Gift? Neither your site nor your gifts should suffer from driver errors. Without essential parts, a gift isn’t much of a gift […]
The new year means new marketing trends! 2022 was filled with captivating videos, even faster load times than we thought possible, and the rise of storytelling success on social media. To help your brand start the year off right, we want to highlight some trends that are looking ready to grow and emerge in 2023. […]
Whether you’re looking for #traveltips, #food, or #photography, there’s a hashtag for that. In 2007, the social media-savvy hashtag emerged from the pound symbol. And we haven’t looked back. Trending hashtags have grown markets, raised awareness, and stimulated viral conversation across the web. If you’re wondering how hashtags can benefit your brand, you’re in the […]
“I can’t read that, it’s too small.” “I can’t understand what he’s saying in that video, are there subtitles?” “I don’t remember where that was, there’s too much stuff.” “Ugh, I clicked the wrong thing.” Feeling lost on a website and unable to maximize your content consumption is frustrating. However, improved web accessibility and a […]
At FYD, we will be the first to chuckle at an out-of-pocket stock photo. However, we also love seizing the chance to enhance a generic stock photo to elevate and support brand marketing and recognition. In this blog, we are offering our guidance on breaking away from boring and basic and doing more with stock […]
Anddddd action! Animation and motion graphics are taking a commanding hold on the website and social marketing world. Whether they are used for entertainment or information distribution, motion graphics make enticing content that is simple to understand, all while benefitting your brand’s online presence. If you’re still stuck on still-shot images, this blog may just […]
It’s a funny TikTok dance, an influencer telling a story on YouTube, or an Instagram Reel of someone cooking pasta in an oddly satisfying way. Videos are just fun, right? Yes, but video marketing is also an incredibly effective tool. 87% of marketers report that video has helped them achieve a positive ROI; meanwhile, 92% […]
Do you remember the days of Lincoln Logs and Legos? Even if it’s a vague recollection of fumbling with Lincoln Logs, you’ll remember that anything you built ended up feeling like a ranch in the wild west. And Legos… Oh, Legos! You could create anything! You’d pour over an abstract grid of blocks, snapping things […]
Google uses a set of algorithms to match websites against certain criteria, thus deciding a website’s search ranking. The criteria include things such as mobile-friendliness, number of backlinks, sitemaps, and the like. The better your website sizes up, the higher your ranking. Many are relatively simple criteria you can check off the list. But beginning […]
The annual marketing plan was plotted, poured over, and primed to align with the organization’s goals for the upcoming year. It was all going according to plan. Until, one day, it wasn’t. Every organization can likely name a time when the marketing plan needed to shift gears – and fast. Perhaps research revealed a better […]
