Creative Strategy
Google uses a set of algorithms to match websites against certain criteria, thus deciding a website’s search ranking. The criteria include things such as mobile-friendliness, number of backlinks, sitemaps, and the like. The better your website sizes up, the higher your ranking. Many are relatively simple criteria you can check off the list. But beginning […]
The annual marketing plan was plotted, poured over, and primed to align with the organization’s goals for the upcoming year. It was all going according to plan. Until, one day, it wasn’t. Every organization can likely name a time when the marketing plan needed to shift gears – and fast. Perhaps research revealed a better […]
The constant changing of algorithms by search engines can leave you scratching your head. Regardless of size or industry, keeping up with SEO trends helps your business stay ahead of the competition. Not only is technology changing the way we search- looking at you, Alexa and Google Assistant -but search engines are continuously using different […]
Whether you are attracting new customers or bringing back old ones, email marketing is one of the most effective ways to reach your targeted audience. When it comes to mobile, however, there are a number of things to consider. Mobile users don’t think or act the same way as desktop users (as we’ve touched on […]
Setting user experience goals can greatly increase the success of your website. People typically visit a website looking for something specific. Your primary goal should always be to serve up what they’re after. Quickly. Recent industry benchmarks show that for every 1 to 3 seconds a website has to load on mobile your probability of […]
You finally have a completed website, it’s online, packed with great content and it looks fantastic. Now everyone should be able to find it right? Well there’s been many great websites out there that have come and gone simply because no one knew they existed. The majority of people online rely on Google to discover […]
User experience, or UX, is the overall experience of a person using a product such as a website or app. UX isn’t limited to the visual interface of your product. It’s a concept that encompasses the entire journey a person takes. Take for example a simple search on Google. You’re presented with a logo and a search […]
Building a site is not just about putting your business information up on the internet or setting up ecommerce. It’s about facilitating a buying journey. Although that seems simple, it’s a critical pivot in mindset that changes the productivity of a site significantly, and it reveals how to build better landing pages. Below are our […]
We work with a lot of small businesses, and they typically have smaller marketing budgets. When it comes to running digital marketing campaigns on Facebook, Google, or anywhere else, spending a portion of limited digital marketing dollars on management fees can seem counterintuitive. Will the results of the agency be better than DIY? Probably, but […]
Everyone wants to be like Amazon. Or Uber. Or Apple. They all disrupted well established industries by investing in a quality experience. These companies can, should, and probably do inspire you, but let’s not forget that you started a new company to meet an under-represented need. Now you need to build your own experience and […]
