Posts Tagged ‘Branding’
Whether you’re looking for #traveltips, #food, or #photography, there’s a hashtag for that. In 2007, the social media-savvy hashtag emerged from the pound symbol. And we haven’t looked back. Trending hashtags have grown markets, raised awareness, and stimulated viral conversation across the web. If you’re wondering how hashtags can benefit your brand, you’re in the […]
At FYD, we will be the first to chuckle at an out-of-pocket stock photo. However, we also love seizing the chance to enhance a generic stock photo to elevate and support brand marketing and recognition. In this blog, we are offering our guidance on breaking away from boring and basic and doing more with stock […]
Anddddd action! Animation and motion graphics are taking a commanding hold on the website and social marketing world. Whether they are used for entertainment or information distribution, motion graphics make enticing content that is simple to understand, all while benefitting your brand’s online presence. If you’re still stuck on still-shot images, this blog may just […]
You know it when you see it. The golden arches, the swoosh, Colonel Sanders. A brand logo is a quintessential tool for brand recognition. But what makes a brand’s logo effective and iconic? And how do you stay recognizable while adapting to the times? Let’s talk about it. Origins of The Logo The concept of […]
It’s a funny TikTok dance, an influencer telling a story on YouTube, or an Instagram Reel of someone cooking pasta in an oddly satisfying way. Videos are just fun, right? Yes, but video marketing is also an incredibly effective tool. 87% of marketers report that video has helped them achieve a positive ROI; meanwhile, 92% […]
If you could have a conversation with the apple logo from Apple, how do you think it would go? That apple would likely be succinct in its descriptions of everything up-and-coming in the tech industry. With a bit of creativity, yet still concise, the Apple apple would surely be sleek and well-spoken. Why can we […]
Everyone wants to be like Amazon. Or Uber. Or Apple. They all disrupted well established industries by investing in a quality experience. These companies can, should, and probably do inspire you, but let’s not forget that you started a new company to meet an under-represented need. Now you need to build your own experience and […]
During a recent meeting with a client we discussed brand messaging, including the brand’s voice, and how we should develop a mission statement that reflects who they are. The topic of inspiration came up, and one of the founder’s had become emotional just telling the story of why they’re so passionate about their new company. […]
Have you heard or experienced first hand one of the following scenarios? You’ve hired a designer and it takes months to complete the promised materials. Your web designer built your website, it “kind of works”, and now you can’t get ahold of them. You’ve paid a designer that promised “XY & Z” but they are now having […]
Change can be somewhat unnerving at times. Yet evolving your brand as you grow is a necessity regardless if you’re just a small company with 1-10 employees or a Fortune 500 company. You should always look to refine and adapt to your target audience. I had recently been discussing some exciting ideas with our client […]
