The end goal of building a brand voice is to create consistency, familiarity, and reliability. The more consistent your messaging is across digital marketing platforms and advertising, the more familiar your brand becomes. And the more familiar your brand becomes, the more likely it is that your audience will trust you as an authority in your industry.
As a branding agency, we know how to build a voice inside and out. Every voice we create stems directly from the brand’s organizational goals, the uniqueness of their offering, and is exclusive to them. No two voices we have created sound the same.
SEO is an $80 billion industry. Google names page readability, relevance, and uniqueness as three factors that make up 18-21% of their ranking algorithm. A proper content development strategy delicately combines SEO and good writing to create messaging that puts you both in the rankings and resonates with your audience.
Email marketing is one of the most effective ways and the second most popular way, next to social media, to circulate information about your brand. We develop strategic email marketing campaigns that are friendly, useful, easy to skim, and most importantly, receive high engagement. Your brand has something to say and we make sure it gets read.