Creative Strategy
Working with new businesses that rely solely on their e-commerce based business is a challenge we welcome. We love the opportunity to help by providing great solutions that will help our client’s vision grow. While we never dabble in using templates or “one size fits all” solutions, we do encourage using existing frameworks. The options we consider are open […]
In February, Google officially rolled out AMP (short for Accelerated Mobile Pages). Google says mobile web pages load 85% faster with AMP. Faster rendering means more page views, leading to more ad views (which also load much faster). At the same time, Facebook announced Canvas, a new fullscreen mobile ad format that can instantaneously load many […]
Have you heard or experienced first hand one of the following scenarios? You’ve hired a designer and it takes months to complete the promised materials. Your web designer built your website, it “kind of works”, and now you can’t get ahold of them. You’ve paid a designer that promised “XY & Z” but they are now having […]
A brand for a company is like a reputation for a person. Your reputation is comprised of many elements: what you do, what you say and how you present yourself to the world. For a small business a brand style guide lays out the rules for how you’re presenting yourself. A quick google search on style […]
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, it’s more important than ever to rethink how your design is engaging your audience. Plan […]
You go to see a concert for a certain artist because you have an expectation of what it will be like to hear and see them perform. There’s an established connection. In the 5+ years working with Red Frog Events, one of the fastest growing event companies in the country, I had the opportunity to […]
Working with startups is something I enjoy doing. There’s plenty of ground to cover when building an online presence and for me the challenge is like having a blank canvas. So here are some things you should plan on if you’re just starting out to paint a complete picture. Research, review and apply. Take a […]
Designing for mobile isn’t just a solid practice for visual aesthetics. There’s data to backup why there should be a focus on the content that your users find and ensuring a simple intuitive experience. 2x increase in “near me” searches in the past year.1 You’re out and want to find the closest Italian restaurant. Finding the […]
