Blog
A brand for a company is like a reputation for a person. Your reputation is comprised of many elements: what you do, what you say and how you present yourself to the world. For a small business a brand style guide lays out the rules for how you’re presenting yourself. A quick google search on style […]
Change can be somewhat unnerving at times. Yet evolving your brand as you grow is a necessity regardless if you’re just a small company with 1-10 employees or a Fortune 500 company. You should always look to refine and adapt to your target audience. I had recently been discussing some exciting ideas with our client […]
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands. Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, it’s more important than ever to rethink how your design is engaging your audience. Plan […]
You go to see a concert for a certain artist because you have an expectation of what it will be like to hear and see them perform. There’s an established connection. In the 5+ years working with Red Frog Events, one of the fastest growing event companies in the country, I had the opportunity to […]
While recently surfing Facebook I noticed a friend had published a link to their new employer’s website. Given this business has over 200+ employees and a large social following I assumed their website was responsive. It was very much not the case. There’s a free and simple tool Google has for checking if your website […]
Working with startups is something I enjoy doing. There’s plenty of ground to cover when building an online presence and for me the challenge is like having a blank canvas. So here are some things you should plan on if you’re just starting out to paint a complete picture. Research, review and apply. Take a […]
Designing for mobile isn’t just a solid practice for visual aesthetics. There’s data to backup why there should be a focus on the content that your users find and ensuring a simple intuitive experience. 2x increase in “near me” searches in the past year.1 You’re out and want to find the closest Italian restaurant. Finding the […]
As a musician I sometimes find a part in a song that I don’t care for, it might just not sit well with the rest of the song. So I try a bunch or different ideas hoping lightening strikes. Sometimes this works, other times it’s best to step back and look at the whole song, […]
I recently had the fun challenge of testing my Illustrator skills with the branding of an event put on by SnowDay DC. In discussing the overall style and theme of the inaugural event we thought that highlighting some of the fun aspects we recall of the nineties in an illustrated style would project that concept well. […]
We’ve all seen that car. The one with the shiny rims but the rest of the car has seen better days. If your new website were the rims, do you feel the rest of the car looks just as good? Much like a car, your brand is seen from every angle. It’s the first thing most […]
